Wednesday, November 10, 2010

Wine is good in Napa

Napa County Sales Prospects
The concentration of prospective locations is problematic for dividing sales territories. Outlying areas have long travel times, and more 'windshield time' for sales reps.
The Southeast census tracts, and pockets along the main traffic corridor, present the best opportunities for market expansion (based on hypothetical consumer behavior).
As a rural County, Napa offers a unique chance to exploit consumer behavior; perhaps the wineries themselves or adjacent commercial sites may be as advantageous as the more concentrated restaurant and liquor store locations in the population and transit area.
Allocating sales reps' territories should reflect this combination of concentrated sites and distant local wineries.

Napa Wine is Fine