Napa County Sales Prospects
The concentration of prospective locations is problematic for dividing sales territories. Outlying areas have long travel times, and more 'windshield time' for sales reps.
The Southeast census tracts, and pockets along the main traffic corridor, present the best opportunities for market expansion (based on hypothetical consumer behavior).
As a rural County, Napa offers a unique chance to exploit consumer behavior; perhaps the wineries themselves or adjacent commercial sites may be as advantageous as the more concentrated restaurant and liquor store locations in the population and transit area.
Allocating sales reps' territories should reflect this combination of concentrated sites and distant local wineries.
Napa Wine is Fine
Wednesday, November 10, 2010
Monday, October 11, 2010
Project 2 - Report
Marin City has high hopes for a City Center, and being 'green'. I've struggled with the economic issues, as they won't fly... Not uncommon re the environment Vs bottom line.
Marin City - Report
Marin City - Report
Monday, October 4, 2010
Project 2 - Analyze
The Second Project looks at the City of Marin, in Marin County, CA. Five neighborhoods are classified by the ratio of trees to other natural and impervious ground area. The amount of carbon stored, and the rate of carbon sequestration are calculated and displayed.
Thursday, September 2, 2010
Project 1 - Prepare
Hi all,
Here are links to my Metadata for the basemap of the Bay Area.
Air Monitoring Stations
Bay Area Counties
Bay Area GNIS
Here are links to my Metadata for the basemap of the Bay Area.
Air Monitoring Stations
Bay Area Counties
Bay Area GNIS
Monday, July 26, 2010
Module 5 - Pensacola LiDAR Image
Wednesday, July 21, 2010
Module 4 - Pieces of the puzzle...
Wednesday, July 14, 2010
Remote Sensing Week 3
Back with another ERDAS masterpiece.
Steep learning curve; wish there was more time, as I'm beginning to 'get it'.
Thursday, July 1, 2010
Sunday, April 25, 2010
Flash! ACT Releases Student Test Scores
Amidst a struggling economic background and dwindling funds for education, schools across America are reeling in their attempt to leave 'no child behind'. The American College Testing Program, established in 1959, is a major player in evaluating high schools students' academic abilities. Typically, states with mandatory testing (Colorado, Kentucky, Illinois, Michigan and Wyoming) have lower overall scores, as not all of their graduates are college bound.
Tuesday, April 6, 2010
Week 11 Wind Generation Site
Wednesday, March 31, 2010
Isopleth Map of Georgia Rainfall
Here is my attempt at a 'hand drawn' isopleth map of rainfall in Georgia. I found manual interpolation difficult; several attempts and still not anything I'd present to a client... I seriously considered manually digitizing the ai layer and using Arc to draw the contours. I did learn more about the Pencil Tool in Adobe 'Irritater', and a keen appreciation of the folks at USGS that produced the beautiful Topo maps I've used for hiking.
Wednesday, March 24, 2010
'Bonus' Exercise - Classified Wine Consumption Map
Hi all! I enjoyed the research so much in producing my Proportionate Symbol Map in Week Seven (Wine Consumption in Europe), that I revisited it. I felt it may be misleading, as the consumption data was not standardized. In this attempt, I combined a Choropleth map of Population Density with a Proportionate Symbol layer showing consumption. Cypress appears completely awash in wine...
I drew this idea from the European Energy map in the ESRI Mapping Center. Cheers!
Sunday, March 21, 2010
Flow Map of Immigration to the USA
Thursday, March 11, 2010
Week 8 Florida Housing Unit Density
This map reflects the ratio of housing units (as reported by the 2000 Census) to buildable area; reported by Florida Counties. I chose to exclude wetlands (such as the Everglades) from the calculation, as the enumeration units could not be placed there. The area involved, with the vast delta in density, made it difficult to have a 'point' size visible in sparsely 'housed' counties, and not have a 'clot' in highly developed areas. I checked the spreadsheet values with the dot incidence in low density Counties and they correlate.
Wednesday, March 3, 2010
Week 7 Wine Consumption in Europe
This Proportionate Symbol map depicts national wine consumption in Europe. The data is scaled using the Absolute method, and is not a ratio reflecting population. I added the .xls data to the attribute table in ArcMAP after calculating the Symbol Size, and let Arc calculate the diameter of each symbol. The Legend symbols' diameter were adjusted in AI to increase the visual impact.
Wednesday, February 24, 2010
Choropleth Map 2
This map represents the population change in Census Divisions (contiguous groups of States - and Hawaii and Alaska :). Gray scale Choropleth representations are difficult to interpret, and would be a poor choice for a classified map. I would have preferred to add each State's Census Division to the attribute table, select from there and create shapefiles. This would assist the de-coloration process in AI, and provide a Legend of Divisions.
Tuesday, February 23, 2010
Choropleth Map 1
Tuesday, February 16, 2010
Southern Florida's Hispanic Population
This is my map of the percentage of Hispanic Population in Southern Florida. I am gradually learning how to accomplish things in Adobe Illustrator, such as changing colors globally (without selecting each item), manipulating layers (or not), and trying to follow the map making guidelines. I would have liked to add some base layer items (major roads and cities) to add spatial perspective, but without coordinates...
Wednesday, February 10, 2010
Tuesday, February 2, 2010
Monday, January 18, 2010
Example of a Good Map
Example of a Bad Map
This is an example of a bad map. It is not labeled effectively (even in Portugese), is rife with 'Map Crap' (witness the 'Indians' in the lower center), and is difficult to interpret. Christopher Columbus produced this map circa 1490 to support his belief that there was a direct Westbound route from Spain to the spice trade in Asia. Fortunately, he stumbled upon another land mass (the Bahamas and Central America) and decided to return; sans spice.
He did however, predict the 'trade winds' circulated clock-wise in the Atlantic Ocean, otherwise he could have never returned to Europe.
He did however, predict the 'trade winds' circulated clock-wise in the Atlantic Ocean, otherwise he could have never returned to Europe.
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